How we work
Every engagement begins the same way — with a conversation about the property, not a proposal about services. We work with a small number of clients at any one time, always on site, always in depth. What follows is a map of how that collaboration typically unfolds.
The Aurelia Audit
A comprehensive analysis of a property’s digital presence, brand narrative and competitor landscape.
Delivered as a beautifully designed strategy report with a 90-day roadmap — and a 90-minute session to walk through it together. This is the starting point for every Aurelia Studio engagement. The fee is credited in full toward any subsequent work.
What’s included:
— Full Instagram and social media analysis
— Competitor benchmarking against three comparable properties
— Brand narrative gap assessment
— 90-day content and positioning roadmap
— 90-minute strategy session
The Aurelia Narrative
A complete cinematic identity system — the intellectual and visual foundation from which every piece of communication grows. Not a photoshoot. Not a content calendar. A permanent strategic asset the property owns and uses forever. Delivered following a 3–5 day on-site stay.
What’s included:
— 3–5 days on site · we stay at the property
— 120 medium format and digital photography
— Analog visual language and emotional positioning
— Guest psychology map
— Signature scenes and shot bible
— Sensory brand narrative in IT / DE / EN
— 200+ curated, edited visual assets delivered via Frame.io
The Presence
Monthly creative and strategic direction for properties that want their visual identity to compound over time. We manage the editorial voice of a property’s channels — content strategy, caption writing in three languages, community guidance and performance review.
What’s included:
— Monthly editorial calendar and content strategy
— Caption writing in multiple languages
— Community management guidance
— Monthly performance report and strategic review
The Full Studio
Complete outsourced visual identity department. Everything in The Presence, plus two annual on-site shoots, quarterly brand reviews, PR story development and media partnership management. For properties serious about brand equity as a long-term asset.
What’s included:
— All Presence services included
— Two annual on-site shoots · analog and digital
— Quarterly brand and strategy reviews
— PR readiness and press narrative development
— Influencer and media partnership management
NOT SURE WHERE TO START? EVERY CONVERSATION BEGINS WITH THE AUDIT